Who We Are

We are a team of brainiacs who, having spent the last 10 years working in one of the largest hedge funds in the world, decided we could build something different.

We set out with one ambition: to change the way investing works for everyone, forever.

While working in the hedge fund we needed to constantly measure, analyse and improve.

Combining the latest philosophies from the worlds of behavioural finance, education, gaming and sport, we sought to build a code that would help us measure, monitor and improve performance. For everyone.

We believed it was possible to measure ideas.

So we have built Upside, taking everything we have learnt and now we are putting it in everyone’s hands.

We will democratise investing for everyone. Come join!