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The Art of Measuring

Published on 02/04/2020

Often, a lot of what we see is an illusion - the way that your brain perceives images is often faulty. Not only does your brain have to flip what you are seeing, but you naturally try to find reference points from your past to compare to, rather than actually seeing what is there. A lot of the time, what you are seeing, your brain is just estimating using a familiar backstory.

To prove this point, Betty Edwards, author of Drawing on the Right Side of the Brain, drew two tables, which to the naked eye look totally different in shape and size. However, these tabletops are exactly the same shape. You can see this trick in action on Alan Kay’s TED Talk from March 2007.

To combat their brains taking over and ruining an accurate illustration, artists measure.

At Upside, we like to measure things too, but we prefer to measure ideas (we measured a table top once too, and weighed the coffee machine, but that’s a different story).

Measuring, weighing, ranking, these are all things we take really seriously, and because we take it so seriously, we do it really well.

We know there is a science to being right, and we’ve spent the last eight-years developing our ecosystem, a programme where ideas can be incubated and grow into fully fledged investments.

All we need to make this work, are your ideas. What are you waiting for?

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