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Measuring Ideas

Published on 28/02/2020

For centuries, people have investigated and understood the world around us by measuring things. Heights, weights, depths, speeds, brightness, strength. Our findings have shaped how we think and interact with the world every day.

When you measure an object it’s easy with a tape measure or scale. Measuring ideas can be a far harder task - they can be slippery and abstract. Concepts, theories and interpretation can’t always be measured in traditional ways with concrete outputs.

Our team of brainiacs have designed a code that changes all this, making the work of research evaluation at banks easier and democratising investing for everyone.

Whether you subscribe to imperial or metric, come and see the Upside to measuring ideas. Welcome to the science of being right!

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