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An Open Letter to the Buy-Side

Published on 28/05/2020

Dear Buy-Side,

How have you been? It’s been a strange time for everyone, and we hope you are all keeping well.

Here at Upside, we value imagination. We can be daydreamers, but the type of daydreamers who create things from our visions.

One day we sat down and told each other our dreams and visions. They went like this:

We imagined a world where things were as they seemed to be. Transparency wasn’t an aspiration, it was a commodity. Control was a given, not a contortion.

We imagined what Google might look like if they did investment searches. What Netflix would look like if they did investment ideas. A sports Top Trump card set with Muhammad Ali, Serena Williams or Cristiano Ronaldo, what it would look like if they were analysts and portfolio managers.

The best of the best brought into the investment world.

Wild ideas, you may think. But no!

We stopped imagining and started building. We built an ideas lab. An ecosystem, where investors can build the portfolios they want from independently AI ranked investment inputs.

A world where the novices become the elite, and the elite just get better and better.

Imagine your dream portfolio, but then add more dream portfolios, and more and more. That’s what we’ve built.

There is an Upside to a decentralised financial world, and it’s here. Because at Upside, we know there’s a science to being right.

We hope you can join us.

Best wishes, The Upside Team

Upside Technologies Limited
33 Broadwick Street

Company number: 11228711
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